Course Objective

In the Sales 4.0 course, you will have the opportunity to transform the art of selling, acquiring, and retaining new customers.

Program content

1. Fundamentals of Sales
1.1 Sales is a science
1.2 The importance of preparation
1.3 Sales planning

2. Sales Techniques
2.1 More current techniques, including neuroscience

3. Strategies
3.1 What people do to convert sales
3.2 Difference between user and client
3.3 The one who pays, and who influences the act of buying and the act of selling.

Methodology

The course will be taught entirely online, providing flexibility for participants to access lessons from anywhere and at any convenient time. Lessons will consist of video content and practical exercises to apply the concepts learned.

Instructor

With over two decades of experience in personal and business development, Douglas Litholdo He is an expert in entrepreneurship and human behavior. With a degree in Marketing and postgraduate studies in Business Management and Neuroscience applied to behavior, he combines technical knowledge and practical experience to generate real transformations in people and businesses. He has worked as a Trainer and Mentor for the Empretec program (Sebrae) and participates in executive MBA programs, sharing his experience with professionals and leaders from different sectors.

Target Audience

The Sales 4.0 course is aimed at professionals who wish to develop a strategic and modern vision of the sales process, applying updated concepts and techniques based on neuroscience and consumer behavior.

It is intended for salespeople, sales consultants, representatives, sales team managers, and entrepreneurs who seek to improve their performance and adopt more effective practices to acquire and retain customers.

It is also suitable for professionals in the areas of marketing and customer service who are interested in understanding new consumer dynamics and strengthening their ability to communicate, influence, and build relationships with customers.

General Recommendations

• This course does not require specific prior knowledge, making it accessible to all interested parties.
• It is recommended to dedicate adequate time to attend classes and participate in the proposed activities, in order to obtain maximum benefit from the content.

About Instructors