Course Objective

Here we present some of the main management tools and techniques to enhance leadership and management skills in business environments, covering everything from identifying market opportunities and increasing productivity to creating action plans and analyzing strengths, weaknesses, opportunities, and threats. With this, participants will be better prepared to face the challenges of management in a constantly changing business environment.

Program content

1. SWOT Analysis: Analysis of internal and external factors
SWOT analysis is an important tool to help companies and individuals assess their market position and identify strengths, weaknesses, opportunities, and threats. In this lesson, you will learn to identify internal and external factors that help professionals make decisions.

2. Cross-SWOT Analysis: Using SWOT analysis
The lesson on cross-SWOT analysis teaches you how to use this strategic analysis tool to assess your company's competitive position and identify growth opportunities, preparing you to apply this knowledge to your own business.

3. Canvas: The main areas of the business, in a simple way.
The Canvas matrix helps entrepreneurs develop and communicate their business strategies in a clear and simple way. It is composed of key areas such as customers, value proposition, distribution channels, revenue streams, key activities, key resources, key partnerships, cost structure, and competitor analysis.

4. Persona/Empathy Map: Valuable insights about your customer.
An empathy map is a tool that helps companies better understand their customers. During the class, students are guided in creating this visual tool that helps identify a customer's needs, desires, goals, challenges, and pain points.

5. Wheel of Life: The balance that generates productivity
The lesson on the Wheel of Life teaches you how to use a self-assessment tool to identify strengths and weaknesses in your life and set realistic goals, as well as an action plan to improve your productivity, personal and professional well-being.

6. The SMART rule: Clarity in Communication
The SMART rule is a goal-setting tool widely used by individuals and companies. Learn how to set specific, measurable, aligned, realistic, and time-bound goals to make a positive impact through better communication.

Methodology

The course will be taught entirely online, providing flexibility for participants to access classes from anywhere and at any convenient time. The classes consist of short videos, allowing students to learn at their own pace, pausing when necessary, and reviewing the content as many times as they wish.

Instructors

Giovanna Gaba holds a postgraduate degree in Art History and a bachelor's degree in Fashion Design. She teaches courses in Fashion Design, Fashion Business, Graphic Design, Digital Design, and Animation Design at Anhembi Morumbi University, and also teaches postgraduate courses at Grupo Ânima and Senac, in Strategic Management in Fashion Business and Fashion Creative Direction and Styling.

An investor in vegan startups, she has over 10 years of experience in Communications, focusing on Visual Communications in the publishing sector in Brazil and the United States (Las Vegas, NV and Hollywood, CA), as well as working in Brand Communications in fashion marketing departments.

Marcio Gaba is the Founder. from the YouCap USA – Las Vegas/Brazil. Responsible for client service and partnerships with institutions such as the United States Federal Court, University of California San Diego, Bradesco Seguros, Abbott, Boehringer, Embraer, Novartis, Johnson & Johnson Group, and Apple, among others. Specialist in developing strategic areas such as Leadership, Communication, People Management, and Innovation, working in Brazil, the United States, and Latin America. Holds a degree in Innovation and Entrepreneurship Management, with a specialization in Organizational Communication. Has a diploma of English proficiency from the University of Cambridge (England) and a Master's certification in Neuro-Linguistic Programming from the Brazilian Society of NLP.

Target Audience

Professionals from various fields who wish to enhance their management skills, including leaders, supervisors, analysts, entrepreneurs, and students interested in developing a more strategic and structured view of business administration. Ideal for those seeking to organize processes, increase productivity, and apply effective methods of control and continuous improvement.

General Recommendations

• To get the most out of this course, we suggest that you:
• Organize your study schedule according to your availability.
• No prior management experience is required, only an interest in improving administrative and strategic practices.

It is recommended to apply the tools presented throughout this content in your professional routine, enhancing learning and improving management processes.

About Instructors